The Sun donates £1.5m of coverage to raise awareness of breast cancer
March 7, 2014
I am completely in awe of this young lady, Kris Hallenga who in 2009 was diagnosed with breast cancer and has spend every day since, trying to raise awareness for men and women to check their breasts regulary by launching her own charity CoppaFeel.
She says "If someone had educated me about breast cancer and how to spot the signs, I might not be in the predicament I am in now where I have to go into hospital every month for treatment and take a daily cocktail of drugs. I am proud to be doing whatever I can to prevent other women going through what I have been through and I am so excited about this partnership and what we can achieve from it.”.
As part of the six month partnership, readers of the Sun will be reminded by Page Three girls on a weekly basis to get checked, with over 50,000 women and 400 men being diagnosed with breast cancer every year. The Sun editor David Dinsmore added that the partnership, which will see the newspaper deliver £1.5m free coverage, allowed Page Three to “do some real good”.