As a breast cancer survivor, I am totally insulted and disgusted that someone thought it was a good idea to create this marketing campaign ‘I Wish I had Breast Cancer’ to promote the charity Pancreatic Cancer Action.
I understand that yes, breast cancer survival rates are good due to the fantastic treatment available so if you're going to have cancer in your time then the one with high survival rates would have better odds... however I think that this marketing campaign is an insult to every woman and man who has been through hell and back fighting breast cancer. And to those who have lost a mother, sister, wife, daughter, best friend to breast cancer or to those men and women who are living with terminal breast cancer, how must they feel?
All cancers are life-threatening until they’re treated so why are Pancreatic Cancer Action treating cancer as a competition. I find this distasteful, disrespectful and disgusting.
I'm alive because I was one of the lucky ones, and the fear of recurrence never ever goes away. I personally wish I didn't have breast cancer, I don't wish I had any type of cancer and this PR disaster has only created upset to the millions of people around the world still living with cancer.
Chris Askew, Chief Executive of Breakthrough Breast Cancer summed it up perfectly, she, said:
'We strongly dispute any message which suggests that one type of cancer is preferable to another.
'We believe Pancreatic Cancer Action’s recent campaign does just this. I’ve yet to meet a man or woman with breast cancer who would consider themselves in any way fortunate to have received a diagnosis.
'It’s utterly misleading to imply that breast cancer is a more desirable form of the disease. Cancer does not discriminate; 12,000 women die each year from breast cancer in the UK and more than 8,000 people die each year from pancreatic cancer, which is truly devastating.
'More than 160,000 people lost their lives to cancer in the UK in 2011, we must avoid a "competition in cancer" and work together to stop this unacceptable burden.
'Of course we acknowledge the work of all charities dedicated to stopping cancer, and hope that we can collaborate to stop people from getting, and dying from, all types of the disease.'